If you’ve ever watched a YouTuber over time and been impressed, but a little jealous at how they can put out video after video on a weekly or even daily basis, you’re not alone. Thankfully, though, there are a few practices anyone can follow to put out engaging content that feels effortless but looks painstaking. Here are some of those keys to consistent content that can transform your online presence.
- Log all your content ideas and list out future projects. Staying organized is a crucial part of your brainstorming process, pushing you to plan out your content with more thoroughness and quality. Logging ideas can also engage your audience and create a consistent narrative with your audience, allowing to expect the quality and value you’re bringing them with every upload. Furthermore, it allows for flexibility. You can switch projects on the fly when you’ve got a variety of content options in the pipeline to choose from. Even better, good research will show you trends that you can take advantage of to be sure you’re posting about what people are talking about.
- Keep variety in your content length. Something as simple as video size can significantly affect an audience’s interest. Short-form content could resonate with more casual audiences, while long-form content caters more to someone doing a deep dive on that subject. The more you vary your content length, the more of an audience you can pick up based on their interests. Variety of length also helps you maximize your engagement. Three crucial factors that lead to long-term engagement are relevancy, timing and luck, and expecting to get all three in every release isn’t realistic. With that in mind, more consistent variety in your body of content will allow you still to hit on every point in a short, consistent period of time, even if you can’t get them all in every video. Repurposing content is another big reason to keep variety in mind. Most content can be stretched out or cut down and used on another platform or in another way, maximizing your time and efforts. Content can also be cyclical, meaning it needs to be edited and re-released as it becomes relevant again.
- Leverage trends and data. An underrated piece of content creation is understanding current trends within your space. This can be time-consuming, so it’s best to focus on the trends that line up with your audience’s interests. There are a myriad of free options for in-depth analytics and stats that correspond with just about any social platform. With consistent posting comes more powerful data to use for scaling. One of the most challenging things a creator will face is when and where to make adjustments in content. Strong data analysis will help you make informed decisions instead of hoping for the best. Knowing the data behind what others are doing in your content market can be useful, too. When you’re aware of your space, you’ll find unfilled needs within your audience that you can take advantage of. Content creation is all about copying what’s around you and fitting it to your audience, so jump at every chance to fill a gap with value.
- Be realistic with scheduling. Reasonable scheduling is all about knowing what consistency means for you. It doesn’t have to be daily, weekly or even bi-weekly content to be consistent. What matters most is knowing the scope of your content and sticking with it over time. If releasing once a month is all that’s feasible for your content, that consistent release every month still has value. Realistic content goals allow you to be effective with your time management. That leaves you with time for other important aspects of content creation, such as research, planning, and execution. Unrealistic goals can lead to excessive pressure and burnout. When you’ve got ample time for planning and preparation, you can maintain consistency without rushing. This keeps you from sacrificing quality and losing your audience.
- Script your longer content. When you script, your storytelling can really shine. You can craft more compelling content that your audience relates to when that content is already prepared. Scripts also minimize the need for lots of post-production editing, saving so much time and effort. Errors are much less common when you’re not relying on improvisation. You’re less likely to stumble over words or make errors during recording, and the result is a better final product.
Content creation is complex and doesn’t all boil down to five tips, but keeping these concepts in mind will help you find ways to put out plenty of videos and keep giving your audience what they want at a consistent level without sacrificing quality.
If you still feel stuck or don’t have the time to put into these pursuits, Creatorcology can help with that! Our range of services includes content management and scheduling, so feel free to get in touch and see if our help might be right for your channel’s needs.
